May 1st, 2006 by Jason Roe
It now seems that media bot is indexing content for the main Google index. Previously Google stated that this bot was designed to only pick up what ads where relevant to you website. The implications of this is that anyone that has been “optimising� content for adsense by removing non critical information will be affecting their main Google index.
The guys over at SeoRockstars gave a prime example where over 50,000 pages got dumped into the supplemental results. They also stated that this has been confirmed by a source within Google. On the plus side this also means Adsense publishers might have an advantage over normal website as new content might be picked up and indexed sooner.
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April 17th, 2006 by Jason Roe
Online advertising was something that in my mind hasn’t changed that much over the years, sure the technology has moved with the times but what has really changed? Well it seems that most companies in the area of online marketing have kept the fundamentals, publishers + advertiser = cash. It seems that every “new� technology in this area is a spin off of something that has come before it. I have to admit some of these new mediums have worked extremely well, a prefect example was the ever talked about million-dollar home page.
So with all these new fandangle mediums banging about how do you know what one is for you? After working on a re-development of an Irish site called Irish ISP Test I realised how powerful google adsense was for a publisher. Without going into specifics of the project, I realised quite quickly that google adsense advertisements could have paid for the entire re-development costs within less than one month. This could be down to the colossal amount of traffic received every month, or the fact that it was also a useful tool who knows?
The adsense experiences made me think in great depth about this whole advertising situation. From a publisher point of view the “adsense way� seems to be the ideal way to make money, however I feel that the advertiser are getting the raw end of the stick in some respects. Sure the advertisers are getting buckets of traffic that’s targeted, segmented, poked and prodded and then finally delivered but they are also missing out on other opportunities.
Lets go back to basics for a second to an old tradition called link swapping, this was a phenomenon that went on for years and still does to this date, blogs being a prime example of this. Not only does it advertise your site it also boosts your rankings and increases your PR, in some cases its not as targeted but never the less it works. So where am I going with this? I stumbled upon a service called TextLinkAds, I’m sure it’s not completely unique however it uses this kind of link swapping ideology.
TextLinkAds seems to be an interesting alternative to adsense, in some respects it resembles the “Advertise on this site� feature offered by adsense. What makes it different is the fact that TextLinkAds provides you with a full directory of publisher sites. This directory gives you relevant information that can help you choose where you would like to advertise. The advantage of this system is that you pay a flat fee per month (no pay per click) for each site you advertise on, for this fee you get a direct link on the website meaning that not only are you advertising you are also boosting your organic search engine rankings.
So to conclude there are many options for advertiser and publishers alike its best to shop around and get the best all round deal. Try new things explore new services and pick the ones that suit you. Id welcome peoples comments on online marketing and advertising services.
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March 9th, 2006 by Jason Roe
I found this article quite interesting. This highlights how far behind Ireland is on improving infrastructure. One can only hope that this investment might help to speed up the process of providing broadband to rural areas.
Ireland has received EU permission to spend euro170 million boosting broadband in small towns across the country, the European Commission said Thursday.
Just over 5 percent of the population has a broadband connection, putting Ireland just ahead of Greece for the lowest broadband take-up in the 15 “old” EU member states.
The Irish government now wants to build fibre-optic networks in 120 towns ignored by Internet suppliers so far, using EU money earmarked for improving infrastructure in poorer parts of Europe.
Source: www.businessweek.com
On a side note, for more information on broadband check out www.broadbandforall.ie. Broadband For All is an initiative of IrelandOffline.
“We aim to give you the low-down on everything you need to know aboutBroadband to get you started. We’ll help you determine the best Broadband and whether it’s available in your area, and we’ll provide you with some options if you want to switch Broadband provider, or complain about poor service.”
Looking for broadband availability? check out www.getbroadband.ie
“GetBroadband.ie, your guide to all things broadband. Providing an independent resource for anyone upgrading their broadband connection, or getting a broadband service for the first time. “
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January 30th, 2006 by Jason Roe
As the popularity of mobile phones grows it seems that SMS marketing is going to be “the next big thing‿. As such a lot of the Irish mobile phone providers seem to be allowing the SME market to take full advantage of this marketing medium. Many smaller Irish companies have come onboard to be the middle man allowing themselves to be used as a “message gateway‿ of sorts.
This has allowed the operators to offer reduced rates for bulk messaging, some recent quotes for 100k + of messages range from €4000 to €7000. Best estimates being that an average text would cost as little as 4c. This opens up huge marketing opportunities for many SME’s.
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