Jason Roe Blog, Jasons Blog | Blog Ireland

Online advertising was something that in my mind hasn’t changed that much over the years, sure the technology has moved with the times but what has really changed? Well it seems that most companies in the area of online marketing have kept the fundamentals, publishers + advertiser = cash. It seems that every “new� technology in this area is a spin off of something that has come before it. I have to admit some of these new mediums have worked extremely well, a prefect example was the ever talked about million-dollar home page.

So with all these new fandangle mediums banging about how do you know what one is for you? After working on a re-development of an Irish site called Irish ISP Test I realised how powerful google adsense was for a publisher. Without going into specifics of the project, I realised quite quickly that google adsense advertisements could have paid for the entire re-development costs within less than one month. This could be down to the colossal amount of traffic received every month, or the fact that it was also a useful tool who knows?

The adsense experiences made me think in great depth about this whole advertising situation. From a publisher point of view the “adsense way� seems to be the ideal way to make money, however I feel that the advertiser are getting the raw end of the stick in some respects. Sure the advertisers are getting buckets of traffic that’s targeted, segmented, poked and prodded and then finally delivered but they are also missing out on other opportunities.

Lets go back to basics for a second to an old tradition called link swapping, this was a phenomenon that went on for years and still does to this date, blogs being a prime example of this. Not only does it advertise your site it also boosts your rankings and increases your PR, in some cases its not as targeted but never the less it works. So where am I going with this? I stumbled upon a service called TextLinkAds, I’m sure it’s not completely unique however it uses this kind of link swapping ideology.

TextLinkAds seems to be an interesting alternative to adsense, in some respects it resembles the “Advertise on this site� feature offered by adsense. What makes it different is the fact that TextLinkAds provides you with a full directory of publisher sites. This directory gives you relevant information that can help you choose where you would like to advertise. The advantage of this system is that you pay a flat fee per month (no pay per click) for each site you advertise on, for this fee you get a direct link on the website meaning that not only are you advertising you are also boosting your organic search engine rankings.

So to conclude there are many options for advertiser and publishers alike its best to shop around and get the best all round deal. Try new things explore new services and pick the ones that suit you. Id welcome peoples comments on online marketing and advertising services.

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