Over the past two years my focus has been on growing new business and finding new contacts, this has lead to a steady cash flow however most of this business has been found through a more direct selling approach. To date my web site has brought in no new business.
This lead me to start exploring how I can get my website working for me, in the hope of bring in new sales or enquires. I decided that I had to start practicing what I have been preaching for so long. The concept seems simple enough however there are many complications in the design/development process.
Before I started designing or implementing my new web strategy I had to work out what exactly I wanted to achieve and how I wanted to be perceived by the outside world. At first I thought this would be simple enough, as I have done this countless times with first time clients, however I found it quite challenging to say the least.
When I started looking at what I do in detail it became quite obvious to me why my old website had not enticed people into doing business with me. The website lacked a lot of vital information and had no clear definition of who I was, what I did and what I can do for you. This was something that I felt had to be resolved.
Hi Jason. Which website are you referring to? Is jason-roe.com your commercial site?
Hi Eoghan, I’m talking about my main site (commercial site). I’m going to follow up with the steps I that will be taking to implement my new web strategies.
I see. You will certainly benefit from redesigning this site! I don’t mean to knock it, but it will not impress a potential client. Get some colour and some nice photography in there. I’ll follow your work with interest. Good luck!
At the mo the main site is a holding page.. The old design was lost when I had to move hosting providers at short notice. I’m still looking for good stock photography sites. They seem to be hard to come by.
See here () for a list of free stock photography sites. Stock Xchng is my favorite by far.